“Serve thy emerging market consumer”. This should be etched in stone on the side of every consumer products (CP) company global headquarters, considering that these markets will account for 80% of growth till 2025....
It is fascinating how I increasingly start to see Emerging Market (EM) challengers outmaneuvering incumbent global Consumer Products (CP) firms. Disruptive innovators who combine a grassroots touch of the local consumer with entrepreneurial agility and...
Welcome to my blog where I share global perspectives, success tips, business insights, the latest trends in consumer and technology and other musings that are of interest to people in business and have been distilled from my two decades of global business experience. To learn more about me, click here.
Enjoy your visit - and stay subscribed!